July 2008 Posts

Spring Titles and The Wall Street Journal

Thursday, July 31 – 3:42 p.m. CT

I know I said that we were going to start talking about some of Tyndale’s upcoming spring titles on the blog today but I’m going to hold off until Friday. We are still in the middle of sales conference for our national accounts and I’d like to provide a more comprehensive overview, rather than hurriedly post info on just a few titles. With that said, it looks to be an interesting season.

I will mention that The Winners Manual, by Jim Tressel with Chris Fabry, checked in at No. 15 on the most recent Wall Street Journal’s hardcover, non-fiction list.

The Winners Manual Remains on NY Times Best Sellers List

Wednesday, July 30 – 4:14 p.m. CT

The Winners Manual, by Jim Tressel with Chris Fabry, will be No. 6 on the New York Times “Advice, How-to, & Miscellaneous” list on Sunday, August 10. It will debut at No. 3 on the list on Sunday, August 3.

Thursday we will provide a sneak preview of some titles that will be released by Tyndale House this spring.

Responses to Posts

July 30, 2008 – 8:40 a.m.

As this blog really gets up and rolling we certainly hope to receive more responses to our posts. While we do have the ability to moderate posts, we’ll certainly attempt to post any response that isn’t crude or just totally unreasonable. I am not going to respond to every anonymous post. With that said, I do wish to respond to the anonymous poster who was critical of my positive post about Jerry Jenkins’ new novel, Riven. The anonymous poster took exception to my positive assessment of the book writing, in part, “If Riven is a classic, great. But don’t act like readers (and Tyndale staff) are stupid.” My positive reaction about Riven wasn’t at all meant to suggest that a reader shouldn’t make his or her own decision about the quality of the book. My post included the author’s assessment that this is the book he has always wanted to write. It also included a positive endorsement from Chuck Colson, and my own endorsement (although I did write that I don’t read much fiction).

I’m certainly not going to tell any reader to like or dislike a book. That’s the reader’s decision to make. I will, however, not hesitate to post about a book if it’s receiving positive feedback. Riven has sparked a lot of discussion at Tyndale since its release. Most people who have read the book have really enjoyed it. Several thought the ending was implausible, but that the ending did not detract from the overall high quality of the book. Tyndale president Mark Taylor, in an Amazon review, lauded the book but wrote that “a few elements … are unbelievable.” As for the poster’s criticism of Mark posting a positive review about a Tyndale book, Mark did not post anonymously. If Mark was posting positively about Riven but hiding behind a veil of anonymity, the criticism may be warranted. It’s certainly easy to criticize or take snarky shots when it’s done anonymously. I think most authors would be pleased that the president of the company where they publish is being publicly supportive of his or her book. I’m sure Jerry Jenkins is as well.

Tuesday, July 29 – 8:20 a.m. CT

The New York Times article about Tyndale’s football-related titles ran this morning. I have to admit that I am very pleased. The writer, Julie Bosman, did a very nice job. It’s always tough with these articles because I feel sorry for key people who are omitted. For example, Carol Traver acquired both the Deanna Favre and Jim Tressel titles yet wasn’t mentioned. I did offer the writer the opportunity to talk to Carol but the writer declined because she wanted to talk to Jan Long Harris, who acquired Quiet Strength. Jessica Atteberry Quinn, of Jessica Quinn PR in Atlanta, helped tremendously with the PR for the Dungy and Favre titles yet didn’t get mentioned as well. Both Carol and Jessica are key components in the success of these titles. With that said, a rather lengthy – and positive — article about Tyndale in the New York Times is tough to complain about too much.


The article was also linked to Dermot McEvoy’s morning update in Publishers Weekly


New York Times article

Monday, July 28 – 3:10 p.m. CT

We’ll find out this week if the article actually runs, however, the New York Times is researching an article for its Culture section about Tyndale’s recent success publishing football-related titles, such as Tony Dungy’s Quiet Strength, Deanna Favre’s Don’t Bet Against Me, and Jim Tressel’s The Winners Manual. I suppose the article can still get spiked but it looks as if it’s going to happen. We’ll kind of hold our breath that 1) it does run and 2) that it’s a positive article. It certainly should be but we never really know until it runs. The writer, Julie Bosman, has been really good to work with so I am hopeful that will equate to a nice article. We shall see.

In addition, we received the CBA Top 50 Best Sellers list for August 2008 today (list is based on actual sales in Christian retail stores in the United States through June 30, 2008). The Quiet Strength paperback is No. 2 overall on the list, trailing only The Shack. I knew the Quiet Strength softcover is doing well in CBA but I was actually a little surprised that it was doing so well.

Other Tyndale titles in the top 50 included:

No. 18 – Dead Heat (hardcover) by Joel Rosenberg
No. 28 – Quiet Strength (hardcover)
No. 33 – Heaven (hardcover) by Randy Alcorn
No. 41 – The Last Jihad (softcover) by Joel Rosenberg


The following blurb was featured in today’s CBA Retailers + Resources Industry Brief for July 28, 2008

Operation Worship Bible tops CROSS:SCAN.
In the first 40 days of the Operation Worship Bible project, an exclusive to Christian retail stores, more than 100,000 Bibles were signed in Christian retail stores and partner churches.
The Bibles have caught on with customers, evident in the fact that the Operation Worship Bible has been the #1 best-selling SKU on CROSS:SCAN for five consecutive weeks.
The Bibles will be distributed to American soldiers throughout the world through military chaplains. Tyndale House and Operation Worship have increased the goal to 200,000 Bibles to be signed throughout the summer for the project.