New York Times article

Monday, July 28 – 3:10 p.m. CT

We’ll find out this week if the article actually runs, however, the New York Times is researching an article for its Culture section about Tyndale’s recent success publishing football-related titles, such as Tony Dungy’s Quiet Strength, Deanna Favre’s Don’t Bet Against Me, and Jim Tressel’s The Winners Manual. I suppose the article can still get spiked but it looks as if it’s going to happen. We’ll kind of hold our breath that 1) it does run and 2) that it’s a positive article. It certainly should be but we never really know until it runs. The writer, Julie Bosman, has been really good to work with so I am hopeful that will equate to a nice article. We shall see.

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In addition, we received the CBA Top 50 Best Sellers list for August 2008 today (list is based on actual sales in Christian retail stores in the United States through June 30, 2008). The Quiet Strength paperback is No. 2 overall on the list, trailing only The Shack. I knew the Quiet Strength softcover is doing well in CBA but I was actually a little surprised that it was doing so well.

Other Tyndale titles in the top 50 included:

No. 18 – Dead Heat (hardcover) by Joel Rosenberg
No. 28 – Quiet Strength (hardcover)
No. 33 – Heaven (hardcover) by Randy Alcorn
No. 41 – The Last Jihad (softcover) by Joel Rosenberg

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The following blurb was featured in today’s CBA Retailers + Resources Industry Brief for July 28, 2008

Operation Worship Bible tops CROSS:SCAN.
In the first 40 days of the Operation Worship Bible project, an exclusive to Christian retail stores, more than 100,000 Bibles were signed in Christian retail stores and partner churches.
The Bibles have caught on with customers, evident in the fact that the Operation Worship Bible has been the #1 best-selling SKU on CROSS:SCAN for five consecutive weeks.
The Bibles will be distributed to American soldiers throughout the world through military chaplains. Tyndale House and Operation Worship have increased the goal to 200,000 Bibles to be signed throughout the summer for the project.