Tyndale To Distribute Palin Bio for Epicenter – from Publishers Weekly

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Tyndale To Distribute Palin Bio for Epicenter
By Rachel Deahl — Publishers Weekly, 9/8/2008 2:42:00 PM

After scrambling to meet the overwhelming demand for its Sarah Palin biography, SARAH: How a Hockey Mom Turned the Political Establishment Upside Down, indie Epicenter Press has signed an exclusive distribution deal with Tyndale House. Tyndale has gone to press for 250,000 copies of the paperback about the newly minted Republican vice-presidential candidate and will begin shipping the books on September 10.

Kent Sturgis, publisher of Epicenter, who had been printing through Ligthning Source and distributing through Graphic Arts/Ingram Publisher Services, said he received a handful of distribution offers from other houses but that Tyndale’s was “a no-brainer for us.” After printing the book in small quantities–Epicenter has shipped roughly 60,000 copies of the title since John McCain named Palin as his running mate–Sturgis said the deal with Tyndale will give the book significantly wider distribution. “This will help us get to the next level,” he told PW, adding that the Tyndale deal will also “reduce our exposure and risk to almost nothing.”

A representative at Tyndale said the publisher had been “working with the idea” of a book on Palin before McCain selected her as his running mate. Now, although the Christian publisher is happy to be distributing a book about “a professing Christian,” Tyndale president Mark Taylor said the deal is not about politics. “Tyndale House does not endorse political candidates or parties,” he said. Instead, he said, “as a distinctively Christian publisher, we believe it is vital to promote clear thinking and thoughtful conversation about the intersection of faith and the public square.”

Sturgis, who signed the deal with Tyndale on Friday, will now be handling special sales on the hardcover edition of the book, which sold about 10,000 copies when it first came out in April. Sturgis has just gone back to press on the hardcover and estimates printing in the “tens of thousands” of copies of that edition.