JOE GIBBS INKS DEAL WITH TYNDALE FOR BOOK TO RELEASE IN JULY 2009

For Immediate Release
December 9, 2008

Carol Stream, IL – Joe Gibbs, NASCAR championship team owner, three-time Super Bowl–winning coach, and member of the NFL Hall of Fame, has signed a contract with Tyndale House Publishers to release Game Plan for Life (July 21, 2009). Gibbs will team with Tyndale on the book he considers to be his legacy message, one that he hopes will primarily help men lead more productive, meaningful, and God-centered lives. The book will be edited by author Jerry Jenkins and will be supported by a national media and book-signing tour, as well as a significant marketing budget.

Joe Gibbs has consistently displayed a heart for people and is concerned about the issues facing our society, especially today’s men. To address these concerns, he commissioned a Washington, D.C. public-opinion research firm to survey men throughout the country to determine which issues are most important to the “average Joe.” The research was designed to reveal what men today consider the most essential principles for living a victorious life. The firm’s research identified eleven key, “hot button” issues that men age 20 and older wrestle with, including finances, health, relationships, living a life of purpose, finding the right vocation, and overcoming addiction. To most effectively tackle these concerns, Gibbs drafted a team of experts to specifically address each one, focusing primarily on what the Bible says about these difficult issues.

Game Plan for Life will be an entertaining and insightful book that, in addition to sharing Gibbs’s own story, struggles, and triumphs, will also address some of the key concerns facing men today.

“Coach Gibbs is such a highly respected figure in the sports world,” says Carol Traver, Sr. Acquisitions Editor. “In a way, this really is his legacy book. He has achieved so much in his life—both personally and professionally. I think it’s a great testament to his character that his greatest goal now is to help others do the same.”

One of the most successful coaches of all time, Gibbs coached the Washington Redskins for 12 seasons, leading them to eight playoff appearances, four NFC titles, and three Super Bowl championships. In 1996, he was enshrined in the Pro Football Hall of Fame. After retiring from football at the end of the 1992 season, Gibbs switched his focus to his NASCAR team, Joe Gibbs Racing, which has won three team championships under his ownership (’00, ’02, ’05). He returned to coach the Redskins from 2004-07, leading the Skins to two playoff appearances.

A deeply committed Christian, Gibbs has made no secret of his faith, speaking at numerous prayer breakfasts, advertising Mel Gibson’s The Passion of the Christ on the hood of one of his race cars at the Daytona 500, and most recently, dedicating his time and resources to building a special ministry through Joe Gibbs Racing called Game Plan for Life (www.gameplanforlife.com), which focuses on “winning souls for Christ and discipling believers toward living more full and relevant God-centered lives.”

Although Game Plan For Life is centered on helping men live more productive and God-centered lives, Tyndale has achieved remarkable success with football-related titles during the past several years. Indianapolis Colts head coach Tony Dungy’s hardcover version of Quiet Strength debuted at No. 2 on the New York Times hardcover nonfiction list on July 29, 2007, and moved to the top spot one week later. It reached the top spot on the list on two different occasions and spent 25 weeks in the top 10, the most weeks in history for a sports-related title. According to Publishers Weekly, it was the eleventh-best-selling hardcover nonfiction book released in 2007.

In addition to the success of Dungy’s Quiet Strength, Tyndale House Publishers recently had another football-related hit with Deanna Favre’s Don’t Bet Against Me! The memoir by Favre, wife of NFL great Brett Favre, spent 10 consecutive weeks on either the New York Times hardcover nonfiction primary list (top 15) or expanded list (top 35). It is now in its eighth printing, with more than 200,000 copies in print. Tyndale released The Winners Manual: For the Game of Life by Ohio State University football coach Jim Tressel on July 15, 2008, and the book spent eight consecutive weeks on the Times’ “Advice, How-To, and Miscellaneous” list (either primary or expanded), reaching as high as No. 3. Tyndale also released Jason Elam’s Monday Night Jihad in 2007, and the second book in Elam’s fiction series, Blown Coverage, releases January 1, 2009.

Tyndale House Publishers was founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible. It is now one of the premier publishing houses in the industry. Tyndale products include numerous New York Times best sellers, including the popular Left Behind series. Tyndale also publishes the Holy Bible, New Living Translation, and many other resources for church and family. Tyndale House Publishers is located in Carol Stream, Illinois, a western suburb of Chicago.

Contact:
Todd Starowitz

630.784.5397
toddstarowitz@tyndale.com

Mavis Sanders
630.784.5275
mavissanders@tyndale.com

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