TYNDALE SHIPPING TONY DUNGY’S UNCOMMON EARLY

FOR IMMEDIATE RELEASE

TYNDALE SHIPPING TONY DUNGY’S UNCOMMON EARLY
Publisher Responds to Wave of Publicity following Coach’s Retirement Announcement

Carol Stream, IL – In response to the announcement last week from Indianapolis Colts head coach Tony Dungy that he is retiring, Tyndale House Publishers will ship Uncommon: Finding Your Path to Significance, Dungy’s highly anticipated new book and audiobook, earlier than the original street date of February 17. Tyndale is changing the release time frame to a street date of Tuesday, January 27.

“We had to reevaluate the retail on-sale date after Tony Dungy’s retirement announcement last Monday,” says Doug Knox, publisher for the book. “We knew it would create challenges for us and our retailers, but the response from the media and public has been very strong, and we needed to make it possible for our retail partners to respond to the public’s desire for the new book. We have rushed back to press for a third printing of Uncommon and another printing of Quiet Strength to meet demand.”

Dungy will be doing a variety of major broadcast and print interviews throughout the week preceding Super Bowl XLIII, which will be played in Tampa on Sunday, February 1. The book is currently shipping from Tyndale’s warehouse as well as directly from the printer; the goal is to have it on sale in all stores by January 27.

“Coach Dungy’s retirement is generating a sudden and significant wave of publicity,” says Dave Endrody, Tyndale’s Vice President of Sales. “We felt that this more flexible guideline for placement was the best way to help our store partners respond to customers who will be looking to purchase Uncommon.”

Partnering again with Quiet Strength coauthor Nathan Whitaker in Uncommon: Finding Your Path to Significance (Tyndale House Publishers—January 27, 2009), Dungy will challenge his readers to “Dare to Be Uncommon™.” Tyndale is supporting the release—and Dungy’s uncommon vision—with a $500,000 marketing campaign.

Uncommon reveals lessons for achieving significance that Dungy learned from his remarkable parents, his athletic and coaching careers, his mentors, and his journey with God. The book particularly focuses on what it means to be a man of significance in a culture that is offering young men few positive role models. “Our young men today are falling into a trap,” says Dungy. “Society is telling them material success is what’s important, but if we buy into that idea, we can spend a lifetime chasing that success and never really have the positive impact on people that would make our lives truly significant.”

Uncommon offers its readers insight into the daily decisions that lead to an extraordinary lifetime, personal stories from inside the NFL, leadership insights from a championship coach, and unique approaches to mentoring and leading men.

Dungy’s memoir, Quiet Strength: The Principles, Practices, and Priorities of a Winning Life, rocketed to the top spot on the New York Times Best Sellers List in August 2007, and more importantly, impacted countless lives. With more than 1,000,000 copies sold, Quiet Strength is one of the best-selling sports-related titles in history.

In addition to the success of Dungy’s Quiet Strength, Tyndale House Publishers recently had another football-related hit on its hands with Don’t Bet Against Me!, the memoir of Deanna Favre, wife of NFL great Brett Favre. Her book spent 10 consecutive weeks on either the New York Times hardcover nonfiction primary list (top 15) or expanded list (top 35). More than 200,000 copies of the book are now in print, and it is now in its eighth printing. Tyndale released The Winners Manual: For the Game of Life by Ohio State University football coach Jim Tressel last July, and the book spent eight consecutive weeks on the Times’ “Advice, How-To, and Miscellaneous” list (either primary or expanded), reaching as high as No. 3. Tyndale also released Atlanta Falcons placekicker Jason Elam’s Monday Night Jihad in 2007, followed by Blown Coverage, his second novel, which released this month.

Tyndale House Publishers was founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible. It is now one of the premier publishing houses in the industry. Tyndale products include numerous New York Times best sellers, including the popular Left Behind series. Tyndale also publishes the Holy Bible, New Living Translation, and many other resources for church and family. Tyndale House Publishers is located in Carol Stream, Illinois, a western suburb of Chicago.

The Author is represented by the literary agency of Legacy, LLC, Winter Park, Florida.

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