"Uncommon" Video Contest Encourages People to Share Stories of Uncommon Heroes and Win an Uncommon Time of Service with Tony Dungy

Carol Stream, Ill. – Many people think of Tony Dungy, the New York Times’ best-selling author and recently-retired head coach of the 2007 Super Bowl–winning Indianapolis Colts, as an Uncommon Hero. But those who know him quickly discover that Coach Dungy has found a life of significance in something above and beyond “hero status.”

Recognizing that Uncommon Heroes around us are making a difference—at home, work, school, church, or in their community—Tyndale House Publishers is sponsoring “Win an Uncommon Time of Service with Tony Dungy” video essay contest. The Grand Prize winner will meet Coach Dungy in Indianapolis for a Basket of Hope event at Riley Children’s Hospital in Indianapolis on Friday, May 29, 2009. Winners must be 18 years or older to participate.

“We tend to measure success in terms of wins and losses, but there are so many people out there leading uncommon lives by serving and mentoring,” said Dungy. “The significance of their contributions can’t be measured on a scoreboard. We hope these videos will let people see a different type of success.”

Entrants are invited to create and submit a short (five minutes or less) video entry featuring the story of an Uncommon Hero in their life (parent, relative, teacher, neighbor, coach, pastor, or friend). Estimated retail value of the Grand Prize is $3,300, which includes free round-trip airfare from a US commercial airport to Indianapolis for up to four (4) people, including the winner, the person who submits the video, and up to two (2) immediate family members, plus hotel accommodations and $600 for meals and other expenses.

Up to 160 runner-up prizes will include NFL footballs signed by Tony Dungy, signed copies of Uncommon by Tony Dungy with Nathan Whitaker, copies of the New York Times’ best seller Quiet Strength by Tony Dungy with Nathan Whitaker, and Dare to Be Uncommon™ wristbands.

A review panel chosen by Tyndale House Publishers will select the Grand Prize winner and other winners using the following criteria: how compelling the story of the Uncommon Hero is; the quality of storytelling in the video; and overall uncommon and creative ways this information is presented in the video submission. The deadline for entries is Wednesday, April 15.

Full details, terms, and conditions of “Win an Uncommon Time of Service with Tony Dungy” video essay contest may be obtained at http://www.daretobeuncommon.net/.

Launched with a national media tour on Tuesday, January 27, Tyndale released Uncommon: Finding Your Path to Significance by Tony Dungy with Nathan Whitaker. Tyndale has ordered a fourth printing of the book, bringing the total number of books in print to over 360,000.

In the #1 New York Times’ best seller, Quiet Strength: The Principles, Practices, and Priorities of a Winning Life, by Tony Dungy with Nathan Whitaker (Tyndale 2007), readers learned how Dungy went from Michigan kid to Super Bowl–winning head coach. Dungy’s memoir rocketed to the top spot on the New York Times Best Sellers List in August 2007. “More importantly, the book impacted countless lives,” said Jan Long Harris, Associate Publisher. With more than one million copies sold, Quiet Strength is one of the best-selling sports-related titles in history.

In his new book, Uncommon: Finding Your Path to Significance, Dungy takes readers to the next level as he reveals the secrets he has learned to achieving significance, the kind of success that satisfies—lessons learned from his remarkable parents, his athletic and coaching career, his mentors, and his walk with God.

Tyndale House Publishers recently had another football-related best seller with Don’t Bet Against Me!, the memoir of Deanna Favre, wife of NFL great Bret Favre. Her book spent ten consecutive weeks on either the New York Times Hardcover Nonfiction primary list (top 15) or expanded list (top 35). More than 800,000 copies of the book are now in print, and it is now in its eighth printing. Last July, Tyndale released The Winners Manual: For the Game of Life by Ohio State University football coach Jim Tressel, and the book spent eight consecutive weeks on the New York Times Advice, How-To, and Miscellaneous List (either primary or expanded), reaching as high as Number 3. In 2007, Tyndale also released Atlanta Falcons placekicker Jason Elam’s debut novel, Monday Night Jihad, followed by his second novel, Blown Coverage, this past January.

Tyndale House Publishers was founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible. Now one of the premier publishing houses in the industry, Tyndale has published various products which have become New York Times’ best sellers, including the popular Left Behind series. Tyndale also publishes the New Living Translation of the Bible and recently introduced The NLT Study Bible. Tyndale House Publishers is located in Carol Stream, Illinois, a suburb west of Chicago.

The author is represented by the literary agency of Legacy, LLC, Winter Park, Florida.

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