First Things First Debuts on New York Times Best Sellers List

For immediate release
July 20, 2009

Contact: Todd Starowitz

Mavis Sanders

Brenda and Kurt Warner’s book on the rules of being a Warner
will debut at No. 10 on the New York Times hardcover, nonfiction list

Carol Stream, Ill. – First Things First: The Rules of Being a Warner . . . what works, what doesn’t, and what really matters most, the July 7 release by Kurt and Brenda Warner, will debut at No. 10 on the New York Times hardcover, nonfiction list on Sunday, July 26. The No. 1 book on the list that day will be Outliers by Malcolm Gladwell. First Things First is an intimate, no-holds-barred look at life inside the often crazed and chaotic Warner household.Writing from an alternating his-and-hers perspective, Kurt, the All-Pro quarterback of the Arizona Cardinals, and Brenda, who served for several years in the United States Marine Corps, share candidly about their marriage, the values they are working to instill in their kids, things they’ve done right, mistakes they’ve made along the way, the importance of giving back, and the lasting legacy they hope to leave behind.

The Warners’ First Things First marks the fifth sports-related title published by Tyndale that has earned a spot on the prestigious New York Times Best Sellers List in the past two years—an impressive feat considering that the Times does not poll Christian booksellers as part of its ranking methodology. First Things First joins the list of successful titles that includes Tony Dungy’s Uncommon (February 2009), Ohio State head football coach Jim Tressel’s The Winners Manual (July 2008), Deanna Favre’s Don’t Bet Against Me! (October 2007), and Tony Dungy’s Quiet Strength (July 2007). Quiet Strength spent more than 30 weeks on the Times’ list and has sold more than one million copies. The Quiet Strength softcover edition also made the Times’ best sellers list.

First Things First was buoyed by a comprehensive media campaign and book-signing tour that included a total of nine book signings in New Jersey, St. Louis, and Phoenix. Brenda and Kurt also appeared on Fox’s On the Record with Greta Van Susteren, FOX & Friends, ESPN’s NFL Life, Bloomberg News TV, and the FOX Business Channel, in addition to more than 50 other print and electronic interviews.

More information about First Things First is available at and at

Tyndale House Publishers was founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing Living Letters and eventually The Living Bible. It is now one of the premier publishing houses in the industry. Tyndale products include numerous New York Times best sellers, including the popular Left Behind series. Tyndale also publishes the New Living Translation Bible and many other resources for church and family. Tyndale House Publishers is located in Carol Stream, Illinois, a western suburb of Chicago.