New FTC Rules for Bloggers – How will it affect you?

As many of you know, Tyndale has its own blogger review program like many publishing houses. Through the Tyndale Blog Network, bloggers can sign up and request specific books for review. We send a FREE copy of the book in exchange for a review posted on the member’s blog and a consumer site (like Amazon.com, BarnesandNoble.com, ChristianBook.com, etc.).

This week, the FTC announced new rules for bloggers that, if violated, could add up to $11k in fines. Effective December 1, bloggers receiving any kind of compensation (including free product) will have to disclose that information clearly on their blog when posting a review of the product.

For more information on these FTC rules, visit these links:
http://www.edrants.com/interview-with-the-ftcs-richard-cleland/
http://adage.com/digital/article?article_id=139457

Our Tyndale Publicity Team is going to be discussing this in our meeting next week. We’ll have a way to remind our blogging friends of this new policy to avoid fines for both parties.

What do you think of this policy? How will it affect the way you blog or read blogs? Do you read reviews on blogs where you know the person received the product for free? We’d love to hear your thoughts.

Christy Stroud

Christy Stroud

Christy is a publicist at Tyndale, working to get the best media coverage possible for our authors and products. She has worked on many campaigns including the New York Times bestseller "Winning Balance" by Olympic gymnast Shawn Johnson, Phil Vischer’s What’s in the Bible? DVD series, "The Devil in Pew Number Seven" by Rebecca Alonzo, "Night of the Living Dead Christian" by Matt Mikalatos, the "Courageous" novelization by Randy Alcorn, and "Cupidity" and "Unstuff" by Michael and Hayley DiMarco. Christy enjoys being a wife, mom, and pug owner. You can often find her reading, running, training for triathlons, doing youth ministry, and occasionally horseback riding. She also blogs at http://www.christystroud.com.