As many of you know, Tyndale has its own blogger review program like many publishing houses. Through the Tyndale Blog Network, bloggers can sign up and request specific books for review. We send a FREE copy of the book in exchange for a review posted on the member’s blog and a consumer site (like Amazon.com, BarnesandNoble.com, ChristianBook.com, etc.).
This week, the FTC announced new rules for bloggers that, if violated, could add up to $11k in fines. Effective December 1, bloggers receiving any kind of compensation (including free product) will have to disclose that information clearly on their blog when posting a review of the product.
For more information on these FTC rules, visit these links:
Our Tyndale Publicity Team is going to be discussing this in our meeting next week. We’ll have a way to remind our blogging friends of this new policy to avoid fines for both parties.
What do you think of this policy? How will it affect the way you blog or read blogs? Do you read reviews on blogs where you know the person received the product for free? We’d love to hear your thoughts.