November 2011 Posts

The Tyndale E-book Extra Giveaway!

Are you excited about e-books? We are!

We’ve gotten so much positive feedback about the e-book promotions we’ve been running each month that we decided to launch E-book Extra, our new e-book e-newsletter!

E-book Extra will be a month e-newsletter where you’ll get information on the latest Tyndale e-book promotions (including free and discounted e-books) and some  other great recommended titles. You’ll also get some awesome tips on navigating the e-book and e-reader world.

To celebrate the launch of E-book Extra we’re giving away some excellent prizes!

Here’s what we’re giving away:

To get you started in the world of digital books we’ve put together a little e-reading welcome basket. We’ve included a brand new Nook Simple Touch reader that comes equipped with an eInk screen and an extra-long battery life. Cozy up to your new e-reader with a warm blanket and a candle specially made to smell just like your favorite paperback. Also, you’ll be able to stock up your new Nook with a $25 Barnes & Noble gift card.

Fill out the form below to enter!

One person will be chosen at random from all the entries to win the e-book prize pack. The winner will be announced on December 16th.

By entering your email address below you agree to receive E-book Extra e-newsletter each month.

How to Honor a Publicist

A couple weeks ago we celebrated the career of our former Corporate Publicist Mavis Sanders. Mavis retired from Tyndale after nearly 40 years in Christian publishing, with almost 15 of those years being at Tyndale. Here in Tyndale PR we like to call Mavis “The Rockstar,” so that’s exactly how we decided to send her off. If you’re wondering how to honor a publicist who’s going into retirement, this is one way to do it. All the amazing photos you see below were done by our very own Stephen Vosloo.

Step 1: Get a red carpet and go Hollywood.

We rented a red carpet for this special occasion.

The image you see on the screen is us ambushing Mavis in her office and broadcasting it into the chapel via Skype. She had no idea what we were doing for her party, so we captured her reactions live on camera for all to see.

Mavis got her own Hollywood star.

Step 2: Get some paparazzi to capture the big entrance.

Mavis and Tyndale CEO Mark Taylor

Paparazzi bombarded Mavis with flashing cameras as she came down the stairs. We created this “step and repeat” set-up so Mavis could get some red carpet photos before her big entrance. We also gave her the boa and tiara to wear for the occasion.

Every publicist needs her own logo.

Step 3: Get a former Bulls announcer to record the intro for the red carpet entrance.

Mavis is loving it!

Our Senior Public Relations Manager Todd Starowitz used his connections to get the Bulls announcer from the Jordan years to record Mavis’ entrance announcement.

Pure joy.

Step 4: Hold a press conference.

We had several reporters who were eager to ask Mavis questions about her career–including her rumored romance with Fabio, what she’s going to do after retiring, and her favorite Tyndale memories.

The Press Box

Some of you faithful blog readers may recognize Adam Sabados as the reporter in the photo above.

Step 5: Have lots of food and fond memories.

We had a short video with greetings for Mavis from authors and industry personnel followed by a few of Mavis’ own remarks. Then of course we had lots of cake!

The board above is a bunch of magazine covers Alan Huizenga, the Director of Marketing Services, created with photos of Mavis over the years. The Time, Vogue, and People covers were some of our favorites.

Tyndale PR plus Alan

We all miss Mavis’ presence here in Tyndale PR. We’ve all learned so much from her and the wealth of experience she brought to our department. She is a wonderful friend and colleague to all of us and we wish her the best in retirement. 

Introducing The New Tyndale Blog!

If you’ve visited the Tyndale Blog in the past week you’ve probably noticed it looks completely different than it did two weeks ago. Tyndale’s amazing web team has given us an excellent re-design, and I think those of us who write for the Tyndale blog owe them a cake.

Here’s an overview of what’s new, and what you can expect to see in the coming weeks.
– Contributors – See who the writers of the Tyndale Blog are, learn more about them, and how to connect with them online.
– News – The latest news on new releases, events, and big announcements.
– Archives – See all the past posts by month, and explore a detailed list of categories and tags.

Coming soon…
– Events – Check out upcoming events like book signings, conventions, and media appearances by authors.
– Tyndale Podcast – The Tyndale Podcast’s home will be on the Tyndale Blog. We’ll have more details about this venture soon, but we’re very excited about it.

The Tyndale Blog will still be a place for information about the latest books and author news from Tyndale, as well as great giveaways, and information on deals and free ebooks. We hope you’ll continue to be a part of our blogging community.

If you have any ideas, suggstions, or if you’re interested in being a guest blogger feel free to contact me anytime –

Like new things? Why not check out the new Tyndale Facebook app? We have exclusive content, quizzes, polls, and giveaways running constantly, you can even send your Facebook friends Bible verses with our gifts feature. Check it out here.

Releasing today: LEAD…for God’s Sake! By Todd Gongwer


Today Todd Gongwer’s book LEAD…for God’s Sake! has officially launched. There are a lot of people excited about this book including former Notre Dame head football coach, Lou Holtz and former University of Florida head football coach Urban Meyer.

“This is a book I could not put down. Every parent, coach, manager, and leader should read it. I wish I had read it 30 years ago.” —Lou Holtz, former Notre Dame head football coach

“One of the most powerful books I have ever read.” —Urban Meyer, former University of Florida head football coach

(Check out this video with Todd and coach Meyer)

For more information about this excellent title, visit the product page over at, or visit the LEAD…for God’s Sake! Facebook page.

Official Press Release from Tyndale:
Carol Stream, Ill.—Tyndale House Publishers today announced that it has acquired LEAD . . . for God’s Sake!: A parable for finding the heart of leadership, the acclaimed once self-published leadership parable by Todd G. Gongwer. Of the 28 reviews currently on Amazon, all 28 are five-star reviews. The story has resonated with leaders throughout the country and has received endorsements from such coaching legends as Lou Holtz and Urban Meyer, as well as business, military, and church leaders. You may learn more about the book at

Releasing November 2011 (Tyndale House Publishers, $22.99, 978-1-4143-7055-2, 256 pages), LEAD . . . for God’s Sake is a story about Steve Rocker, one of the most successful high school basketball coaches in Kentucky’s history. About to enter a season with enormous expectations, Rocker’s players have lost their will to win and their passion for the game. None of Coach Rocker’s tried and true motivational methods are working, and he doesn’t know why.

As the season continues to spiral downward and his home life begins to mirror the problems he is facing on the court, Coach Rocker stumbles upon a most unlikely mentor—Joe Taylor, the school’s janitor—who seems to have the answers to all of Coach’s problems. Joe helps Coach turn his season around and reconnect not only with his players, but with his wife and children as well. Joe ultimately helps Coach realize that his true purpose in life is not to win games, set records, or achieve personal acclaim—but rather to influence others by leading from the heart.

LEAD . . . for God’s Sake! is both a fast-paced read and a book that leaders will wish to revisit again and again. It will ultimately help readers recognize what must be understood in order to be a truly effective leader. If you often ask yourself, “Why do I do what I do?” this book is for you.

About the Author: Todd Gongwer has spent nearly 20 years developing his expertise in leadership, team, and cultural dynamics. He has held executive positions in companies ranging from entrepreneurial start-ups to public entities. He also served as an assistant college basketball coach for more than a decade. He lives in Indiana with his wife, Traci, and their two children.

November Free E-books


Free E-books for the month of November

For Time and Eternity by Allison Pittman

Christian Book Distributors


Barnes & Noble

Fuse of Armageddon by Hank Hanegraaff and Sigmund Brouwer


Christian Book Distributors

Barnes & Noble