How to Honor a Publicist

A couple weeks ago we celebrated the career of our former Corporate Publicist Mavis Sanders. Mavis retired from Tyndale after nearly 40 years in Christian publishing, with almost 15 of those years being at Tyndale. Here in Tyndale PR we like to call Mavis “The Rockstar,” so that’s exactly how we decided to send her off. If you’re wondering how to honor a publicist who’s going into retirement, this is one way to do it. All the amazing photos you see below were done by our very own Stephen Vosloo.

Step 1: Get a red carpet and go Hollywood.

We rented a red carpet for this special occasion.

The image you see on the screen is us ambushing Mavis in her office and broadcasting it into the chapel via Skype. She had no idea what we were doing for her party, so we captured her reactions live on camera for all to see.

Mavis got her own Hollywood star.

Step 2: Get some paparazzi to capture the big entrance.

Mavis and Tyndale CEO Mark Taylor

Paparazzi bombarded Mavis with flashing cameras as she came down the stairs. We created this “step and repeat” set-up so Mavis could get some red carpet photos before her big entrance. We also gave her the boa and tiara to wear for the occasion.

Every publicist needs her own logo.

Step 3: Get a former Bulls announcer to record the intro for the red carpet entrance.

Mavis is loving it!

Our Senior Public Relations Manager Todd Starowitz used his connections to get the Bulls announcer from the Jordan years to record Mavis’ entrance announcement.

Pure joy.

Step 4: Hold a press conference.

We had several reporters who were eager to ask Mavis questions about her career–including her rumored romance with Fabio, what she’s going to do after retiring, and her favorite Tyndale memories.

The Press Box

Some of you faithful blog readers may recognize Adam Sabados as the reporter in the photo above.

Step 5: Have lots of food and fond memories.

We had a short video with greetings for Mavis from authors and industry personnel followed by a few of Mavis’ own remarks. Then of course we had lots of cake!

The board above is a bunch of magazine covers Alan Huizenga, the Director of Marketing Services, created with photos of Mavis over the years. The Time, Vogue, and People covers were some of our favorites.

Tyndale PR plus Alan

We all miss Mavis’ presence here in Tyndale PR. We’ve all learned so much from her and the wealth of experience she brought to our department. She is a wonderful friend and colleague to all of us and we wish her the best in retirement. 

Christy Stroud

Christy Stroud

Christy is a publicist at Tyndale, working to get the best media coverage possible for our authors and products. She has worked on many campaigns including the New York Times bestseller "Winning Balance" by Olympic gymnast Shawn Johnson, Phil Vischer’s What’s in the Bible? DVD series, "The Devil in Pew Number Seven" by Rebecca Alonzo, "Night of the Living Dead Christian" by Matt Mikalatos, the "Courageous" novelization by Randy Alcorn, and "Cupidity" and "Unstuff" by Michael and Hayley DiMarco. Christy enjoys being a wife, mom, and pug owner. You can often find her reading, running, training for triathlons, doing youth ministry, and occasionally horseback riding. She also blogs at