December 2013 Posts

Kids Team Profile: Cheryl Kerwin

Today’s kids book team guest post is a Q&A with Cheryl Kerwin Sr. Marketing Manager.



Where are you from originally and what brought you to Tyndale?

I grew up in the central valley of California near Fresno, CA. It’s known as the fruit basket of the world because of all the farm produce grown and harvested there.  It was the perfect place to live because you weren’t too far from the Sierra Nevada mountains and the beach.  I moved to the Chicago area on January 3rd from Pismo Beach, CA. I ask myself often…”Am I crazy?  I moved here from the beach?”


When you were a young child, what did you want to be when you grew up?

I wanted to be a teacher, I played school all the time at home with my younger siblings as students, and of course being a bossy older sister they didn’t get very many “A’s”.  I never made it to teaching because I started working at a large Christian bookstore and loved it so I stayed. I’ve been in the bookstore industry ever since and that was 1985!


What was your first paid job?

Working in the fields for my grandfather and dad.  Because we had a large family they figured they had the perfect field crew during the raisin harvest.  I worked in the fields and packing sheds until I started in the bookstore.


What do you like most about your job at Tyndale?

I love working for a company that sticks to its mission, is fiscally responsible and has a focused vision of ministering to the spiritual needs of people.  It’s an honor to work here.

Working alongside an author is probably what I like most. We get to work with some amazing writers, ministers and storytellers.


What is your favorite Tyndale Kids product and why?

One of my favorite Tyndale products is a repackaged version of Big Thoughts for Little People by Tyndale’s founder, Ken Taylor.  This title has been around since 1983 and continues to sell.  All of the illustrations completely illustrate what Dr. Taylor is trying to teach kids and parents about values, character traits and the alphabet.  I could look at the illustrations for hours and not see the same thing twice.



What is your favorite Christmas tradition?

I am almost embarrassed to say what my favorite Christmas tradition is because now-a-days wearing a Christmas sweater in public is mostly a joke.  Since 1985 I have been collecting Christmas sweaters and wearing them from the weekend after Thanksgiving until Christmas day, sometimes without repeating.  When I first started wearing them so many people complimented them and that drove me to buy more, I bought at least one sweater a year for many years.  When I worked retail, customers used to come in just to see what sweater I was wearing that day, it brought the customers and me a lot of joy.  Flash ahead to current day – now-a-days because of the “ugly Christmas sweater” movement, my co-workers have to convince me to bring my sweaters out of storage to wear during the season.  This year I had made the decision to abandon my almost 30 year tradition but after much convincing by my friends I pulled them back out of storage once again to wear proudly.  I have to admit as funny as it sounds these sweaters are like old friends who are visiting for the season.

E-Book Deal Alert: Epic Grace

Epic Grace
For a limited time, you can download Kurt W. Bubna’s book, Epic Grace, for $2.99! This offer ends on 12/28/13.

God never wastes anything—our strengths, our successes, or our mistakes. In this collection of true stories, Kurt Bubna, a self-confessed “recovering idiot,” chronicles his own honest, heartfelt, and often hilarious missteps along the path to grace. You’ll discover what it means to experience the unconditional love of God, regardless of how often you stumble, and you’ll gain a fresh view of how to find God’s purpose for your life. Learn from Kurt’s trials and triumphs that God is indeed the God of second chances—and His epic grace can transform even the most imperfect life into something priceless.


Click here to see all our current ebook deals!

Do-Able. Daily. Devotions. One Year devotionals work!

Guest post from children’s & youth Acquisitions Director Katara Patton:


One of our favorite (and most successful) brands at Tyndale is the One Year® Brand.

Our One Year® devotions are all designed to begin on any day of the year…that means you can start now or next month! You can skip a day and still pick it up and read today’s devotions (going back and reading the one you missed is totally optional). This is the no-guilt way of remembering to read devotions and Scriptures daily.

And, we have a devotional for every kid you know. From preschoolers (these are done with a parent or caregiver) to early readers, middle readers, and teen products…we have the right one for your kid. For kids who love sports, for daddy and daughters and mommy and daughters, to those who love Bible Trivia, you can find a book in Tyndale’s One Year® line. Check us out at

Many of the devotions are also available digitally—a perfect addition for kids who are attached to their e-readers. And our One Year® Between You and God comes in a pretty leather gift edition. And this fall, we’ve released a perfect trio of One Year® devotions: One Year Devotions for Teen Girls, One Year My Princess Devotions, and One Year Book of Bible Trivia for Kids. We add these three books to our extensive list of One Years for Boys, Girls, Teens, Sports Fans, and so on!

Which one of our kids devotions has been a favorite for the kid in your life? Let us know!

Picture Books make great Christmas gifts

We’re welcoming back Cheryl Kerwin, Sr. Marketing Manager, for another great guest post about children’s picture books. Be sure to scroll to the bottom to learn how you can win a free book!

When I was a young girl I used to love to sit on my mom’s lap or right next to her and ask her to read a book to me. I loved looking at the colorful illustrations while listening to her voice; I can still hear her read some of those stories today. The time you spend reading with your child can be some of the best times you spend with them as they grow up that they will remember. Tyndale has wonderful picture books with powerful faith messages for you to read with your child. We’ve chosen some of our favorite titles to help you start your own children’s library.

let me

Let Me Hold You Longer by Karen Kingsbury
With lighthearted illustrations and a sweet, reflective tone, best-selling author Karen Kingsbury encourages parents to savor not only their children’s firsts, like first steps and first words, but the lasts as well. With the tenderness of a mother speaking directly to her child, Karen reminds us not to miss last days of kindergarten and last at-bats in Little League amid the whirlwind of life. Adapted from a poem in Rejoice, this book allows mothers and grandmothers everywhere to identify with the tenderhearted reflections on these pages.


Princess Stories by Carolyn Larsen

Princess Stories, appropriate for girls ages 4 to 8, is a collection of stories about 29 women in the Bible—and the 30th story is about the reader, who is God’s princess too. In each four-page story, the reader gets a rhyming verse about the princess (addressed to “Mirror, mirror on the wall”), a first-person story of the featured Bible woman and the special quality her life reflects, a Bible verse from another passage of Scripture that summarizes/relates to the character trait, and Princess Ponderings—questions that help girls and their parents discuss the stories and relate the lessons to life. Through this book, girls will learn more in-depth stories of women of the Bible and how to apply Scripture to their own lives.

love you more

I Couldn’t Love You More by Matt Hammitt

I Couldn’t Love You More tells a sweet, loving, yet powerful message: I couldn’t love you more, but there is someone who does. Through the unique relationship of adorable animals, the book shares that Christ is always with you and he loves you more than you can imagine. This engaging picture book combines lovable and irresistible images with the lyrics from the song (co-written by Jason Ingram and Matt Hammitt). Matt is lead vocalist for Sanctus Real, a Grammy-nominated Christian rock band.



Bedtime Stories and Prayers by Kathleen Bostrom,Dandi Daley Mackall and Elena Kucharik

Bedtime routines often include a story and prayer. Now parents and kids can combine both with a special Little Blessings book. The padded hardcover book includes 4 sweet stories that remind children God is always with them and they have nothing to fear as well as how to be thankful in everything. Each page is filled with full color art of the endearing multicultural Little Blessings characters with illustrations by Care Bear creator Elena Kucharik.

big thoughts

Big Thoughts for Little People by Ken Taylor

Ken Taylor’s best-selling book is now updated with all-new bright and colorful illustrations and a larger trim size. Using the alphabet as a learning tool, the easy-to-use format of this beloved picture book connects Bible themes and verses that teach kids ages 3-7 Christian values. Each spread represents a letter of the alphabet and a Christian value or moral lesson beginning with the same letter. Kids are encouraged to find the lesson being modeled (or not) in the illustrations. They are also asked questions to help them apply the lesson to their lives. This book is sure to win the hearts of kids and parents alike.


12 Days of Deals: Day 12 – Praying the Attributes of God by Ann Spangler (50% off!)


Today only Praying the Attributes of God by Ann Spangler is 50% plus free shipping at Tyndale Direct.


Help us spread the word about this amazing deal and you could win a copy for yourself.

Fill out the form below and use the sharing features (the more you share the greater the chance of winning) and we’ll choose one random person to win a copy. Come back each day until Thursday to try to win a different book for sharing!

Today’s Deal: –