Thriller About Isis Threat to U.S., Israel, & Arab Allies Becomes No. 4 Best-Selling Novel in Nation
“The Third Target” by Joel C. Rosenberg also hits every major best-seller list.
Carol Stream, Ill.— Tyndale House Publishers has announced that Joel C. Rosenberg’s newest novel, The Third Target, which released January 6, 2015, has earned inclusion on every major national best sellers list, including The New York Times, Publishers Weekly, Wall Street Journal, and The USA Today. The Third Target’s inclusion on The New York Times list marks the tenth time that a Rosenberg fiction novel has made the prestigious best sellers list, in addition to five of his books making the non-fiction list.
The Third Target, a fictionalized account of a New York Times foreign correspondent learning that ISIS had captured a cache of weapons inside Syria, debuted at No. 4 on the Publishers Weekly fiction best sellers list (PW uses actual book sales per Nielsen BookScan) for the week ending Jan. 11, 2015, and cracked the top 10 again this past week at No. 10.
The Third Target’s best seller rankings on national fiction lists are as follows:
Publishers Weekly (based on BookScan numbers): debuted at No. 4 on Jan. 12, 2015; No. 10 on Jan. 19
The Wall Street Journal (based on BookScan but includes children’s books): debuted at No. 6 on 1/12/2015
The New York Times (based on its own proprietary formula): debuted at No. 14 on 1/25/2015
The USA Today (includes non-fiction and fiction soft and hardcover): debuted at No. 21 on 1/8/2015
The sales of Rosenberg’s books were buoyed by an extensive marketing and PR campaign. Rosenberg was featured in interviews on FOX News’s “Huckabee,” CBN’s “The 700 Club,” and Sean Hannity’s nationally syndicated radio show. The book was advertised on such shows as Rush Limbaugh’s top-rated national radio show, The Drudge Report, theBlaze.com, World Net Daily, FoxNews.com, Sean Hannity, and CBN’s “The 700 Club.”
In addition to Rosenberg’s media appearances, he also spoke about the book and current events in the Middle East at the following churches: Prestonwood Baptist Church in Dallas; Harvest Christian Fellowship in Riverside, Calif.; Calvary Chapel Costa Mesa in Santa Ana, Calif.; Green Acres Baptist Church in Tyler, Texas; and Calvary Baptist Church in New York, NY.
Joel C. Rosenberg is the New York Times bestselling author of eight novels—The Last Jihad, The Last Days, The Ezekiel Option, The Copper Scroll, Dead Heat, The Twelfth Imam, The Tehran Initiative, and The Damascus Countdown—and five nonfiction books, Epicenter, Inside the Revolution, Implosion, Israel at War, and The Invested Life, with nearly 3 million copies sold. The Ezekiel Option received the Gold Medallion award as the “Best Novel of 2006” from the Evangelical Christian Publishers Association. Joel is the producer of two documentary films based on his nonfiction books. He is also the founder of The Joshua Fund, a nonprofit educational and charitable organization to mobilize Christians to “bless Israel and her neighbors in the name of Jesus” with food, clothing, medical supplies, and other humanitarian relief. As a communications advisor, Joel has worked with a number of U.S. and Israeli leaders, including Steve Forbes, Rush Limbaugh, Natan Sharansky, and Benjamin Netanyahu.