This week’s post is from Linda Howard, Acquisitions Director for Children and Youth at Tyndale.
Each year, the President of the United States gives a State of the Union address. Governors, CEOs, and many other leaders do the same, so I started thinking that maybe I should join the crowd. Why not, right? Keep reading for my State of Tyndale Kids address and let me know what you think about what we are doing. We love feedback and want to know what you are looking for in kids’ products.
My name is Linda Howard, and I recently took over as Acquisitions Director for Children and Youth here at Tyndale. I have been so impressed with the team we have in place to shepherd our kids’ products. The acquisitions team, editors, designers, buyers, project managers, and other employees work hard to make sure that the products we provide to your family are of the highest quality. Our team mission statement—Continuing Tyndale’s rich heritage, we make God’s Word more accessible to families by providing engaging, biblically-based content for children and youth—sets the tone for every publishing decision we make. If a product will not contribute to your family’s spiritual health, we will pass on the opportunity to publish it.
2014 was a very fun and successful year for our kids’ areas at Tyndale. We released several Bible storybooks, some wonderful princess picture books, and, as always, new family and kids’ devotionals targeted at helping families grow spiritually together. We also partnered with John Luke Robertson to bring you four “choose your own ending” fiction books based on the Duck Commander family and joined with Ann Voskamp to create the beautiful Advent celebration book Unwrapping the Greatest Gift, which has already sold over 100,000 copies!
One new initiative we pursued this year was to create apps from some of our favorite books. The first app went live just last week. The Big Thoughts for Little People app is based on the delightful alphabet book by Dr. Ken Taylor. It is full of interactive activities and beautiful illustrations—your kids will love it, and they will learn about God’s creation as they play. Be sure to check it out in the App Store.
We are enthusiastic about 2015 as well. We will introduce some new product series and continue to provide exciting new devotionals for families. New authors are joining our publishing family, and some of our most trusted authors are bringing new stories to the table. Be on the lookout for a new family of lovable monsters, a series to help your children memorize Scripture, and a new round of family and youth devotions. Our team is thrilled to publish these resources and hope you will welcome them into your home and family.
Thank you for your support of our products and Tyndale in general. We take our responsibility to your family very seriously, and are grateful that God has allowed us to work for a company whose mission is to minister to the spiritual needs of people, primarily through literature consistent with biblical principles. I pray that we have touched your family in a way that draws you closer to Christ, and that we will continue to do so for years to come.